During my internship at ProPac, I created Gen Z trend reports to keep the agency informed on the latest cultural shifts and conversations shaping this audience. From breakout TV moments like Love Island to the rise of new health and wellness movements, I enjoyed curating and sharing insights on what was gaining traction across social media and pop culture. Staying informed on these trends is something I prioritize, and I take pride in being well-versed in the platforms, conversations, and cultural signals that influence Gen Z. Beyond simply spotting what’s trending, I focus on understanding why it resonates and how it can be applied in meaningful ways. Sharing these reports with the team allowed me to connect my passion for social media and trend analysis with real business relevance, ensuring the agency stayed current on what captures Gen Z’s attention and drives engagement.
