*FINAL PRODUCT COMING SOON!*
Insight:
College students are feeling overwhelmed by nonstop digital communication and seek a way to unplug, relax, and reconnect with themselves and others.
IDEA:
"Dig In" transforms gardening into "Cultivating Healthy Habits," where every visit to the UNT Union rooftop garden helps students reduce stress, improve focus, and build meaningful social connections. By creating a space where students can unwind, unplug, and reconnect with nature, "Dig In" makes gardening the ultimate escape from digital overload, proving it’s more than just growing plants, it’s about growing a healthier you.
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