INSIGHT:
Young, multicultural creatives want a brand identity that reflects their diversity, connectivity, and modern values while maintaining a recognizable tie to their university’s heritage.
Young, multicultural creatives want a brand identity that reflects their diversity, connectivity, and modern values while maintaining a recognizable tie to their university’s heritage.
IDEA:
Redesign the SWOOP logo to symbolize Young, Multicultural, Always Connected by integrating a bold, abstract wing into the "S" to represent progress and inclusivity, paired with modern typography that reflects energy and confidence.
Redesign the SWOOP logo to symbolize Young, Multicultural, Always Connected by integrating a bold, abstract wing into the "S" to represent progress and inclusivity, paired with modern typography that reflects energy and confidence.
