INSIGHT:
Gen Z thrives in spaces that fuel self-expression, creativity, and community. They seek hangouts that reflect their quirky, artistic identities and align with their values of individuality and connection.
IDEA:
Coffee, Man isn’t just a coffee shop—it’s a creative sanctuary where indie vibes meet specialty brews. With quirky slogans like “Espresso Yourself,” Lavender Haze lattes, and a gallery of local art, Coffee, Man transforms coffee breaks into a celebration of individuality and artistic expression.
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